MILLIONAIR CLUB CHARITY (MCC) CHANGES NAME TO
UPLIFT NORTHWEST AHEAD OF ORGANIZATION’S CENTENNIAL CELEBRATION
UPLIFT NORTHWEST AHEAD OF ORGANIZATION’S CENTENNIAL CELEBRATION
MONDAY, OCTOBER 5, 2020 / SEATTLE, WA – The Millionair Club Charity, with a near 100-year history of providing jobs, services, opportunities and hope to Seattle’s impoverished and homeless community, announced today a new name and brand identity that will better position the organization to expand its compassionate work for the next 100 years.
As of today, the organization will be named Uplift Northwest with a continued focus on providing empowerment through employment to more than 1,000 men and women annually in the Seattle area.
The new name and brand, a culmination of a two-year effort that included deep research and community listening, were selected and designed to more clearly and effectively represent the organization’s uplifting focus to both current and future stakeholders.
“Uplift Northwest is more than just a new name and logo,” said Dr. Christina Gehrke, Board Chair of Uplift Northwest. “It clearly represents the work we do and what we hope to achieve. We believe that through support and compassion we can and will help lift people up towards a better place through employment opportunities, supporting services, and a true belief in everyone’s potential.”
Uplift Northwest’s primary focus is to provide dignified temporary work opportunities and support services to men and women who are experiencing poverty and homelessness. In addition to providing temporary employment, the organization also provides a wide array of necessary support services at their Belltown neighborhood location that include meals, showers, laundry services, transportation, career coaching, healthcare, computer training and vision care. In 2019, the organization also helped 115 workers receive housing assistance, whether through Uplift Northwest’s affordable Kasota apartment complex, references to housing providers, or income verification.
An Uplift Northwest worker said of the organization and those who support the mission, “Thank you for seeing in me what I don’t always see myself. You gave me more than just a meal; you showed me how I can get myself a job and find a way out of homelessness.”
Workers who join Uplift Northwest are assigned a wide variety of jobs based on their experience, interest and skill set that include hospitality, sanitation, litter abatement, day labor, landscaping, and food service, to name a few.
Uplift Northwest’s employer partners have included many of the region’s top organizations, such as: First & Goal Hospitality, King County, Seattle Mariners, Compass Group (providing food service for Microsoft, Boeing, Amazon and other regional companies), Ethan Stowell Restaurants, Tom Douglas Restaurants, Marriott, Mayflower and Fairmont hotels, Low Income Housing Institute (LIHI), and Seattle’s Metropolitan Improvement District.
“While our name is changing, our mission and focus is not,” continued Gehrke. “As we move forward, we will strive to honor the legacy of Martin Johanson, our founder, as well as the tens of thousands of people who have supported us over the past 100 years as we worked to change the lives of the less fortunate in Seattle’s community.”
In addition to introducing a new name and logo, which will begin rolling out this week, Uplift Northwest is working to bring the new brand to life in creative ways, including partnering with VIA Architects on a facelift to the façade of their long-term Belltown building and the creation of a permanent mural inside the building that symbolically illustrates the organization’s history and services developed in partnership with Seattle-based Overall Creative and muralist Forest Kell. More information about these exciting new projects will be shared on Uplift Northwest’s website and social channels over the coming months.
As a privately funded 501(c)(3) nonprofit organization, Uplift Northwest relies on donations, grants, and support from community partners to provide its services free of change to clients.
For more information about Uplift Northwest please visit www.upliftnw.org or email info@upliftnw.org.
As of today, the organization will be named Uplift Northwest with a continued focus on providing empowerment through employment to more than 1,000 men and women annually in the Seattle area.
The new name and brand, a culmination of a two-year effort that included deep research and community listening, were selected and designed to more clearly and effectively represent the organization’s uplifting focus to both current and future stakeholders.
“Uplift Northwest is more than just a new name and logo,” said Dr. Christina Gehrke, Board Chair of Uplift Northwest. “It clearly represents the work we do and what we hope to achieve. We believe that through support and compassion we can and will help lift people up towards a better place through employment opportunities, supporting services, and a true belief in everyone’s potential.”
Uplift Northwest’s primary focus is to provide dignified temporary work opportunities and support services to men and women who are experiencing poverty and homelessness. In addition to providing temporary employment, the organization also provides a wide array of necessary support services at their Belltown neighborhood location that include meals, showers, laundry services, transportation, career coaching, healthcare, computer training and vision care. In 2019, the organization also helped 115 workers receive housing assistance, whether through Uplift Northwest’s affordable Kasota apartment complex, references to housing providers, or income verification.
An Uplift Northwest worker said of the organization and those who support the mission, “Thank you for seeing in me what I don’t always see myself. You gave me more than just a meal; you showed me how I can get myself a job and find a way out of homelessness.”
Workers who join Uplift Northwest are assigned a wide variety of jobs based on their experience, interest and skill set that include hospitality, sanitation, litter abatement, day labor, landscaping, and food service, to name a few.
Uplift Northwest’s employer partners have included many of the region’s top organizations, such as: First & Goal Hospitality, King County, Seattle Mariners, Compass Group (providing food service for Microsoft, Boeing, Amazon and other regional companies), Ethan Stowell Restaurants, Tom Douglas Restaurants, Marriott, Mayflower and Fairmont hotels, Low Income Housing Institute (LIHI), and Seattle’s Metropolitan Improvement District.
“While our name is changing, our mission and focus is not,” continued Gehrke. “As we move forward, we will strive to honor the legacy of Martin Johanson, our founder, as well as the tens of thousands of people who have supported us over the past 100 years as we worked to change the lives of the less fortunate in Seattle’s community.”
In addition to introducing a new name and logo, which will begin rolling out this week, Uplift Northwest is working to bring the new brand to life in creative ways, including partnering with VIA Architects on a facelift to the façade of their long-term Belltown building and the creation of a permanent mural inside the building that symbolically illustrates the organization’s history and services developed in partnership with Seattle-based Overall Creative and muralist Forest Kell. More information about these exciting new projects will be shared on Uplift Northwest’s website and social channels over the coming months.
As a privately funded 501(c)(3) nonprofit organization, Uplift Northwest relies on donations, grants, and support from community partners to provide its services free of change to clients.
For more information about Uplift Northwest please visit www.upliftnw.org or email info@upliftnw.org.